Vision, mission, and values

The Whale is an attraction offering magnificent experiences, new perspectives, and close encounters that showcase the majestic realm of whales. Through storytelling that resonates with both thoughts and emotions, we aim to inspire humanity to safeguard the oceans and secure a future for both whales and humans. Our goal is to communicate to both the mind and the heart, fostering action and awareness.

A visit to The Whale should enrich, touch, and move you.

OUR VISION

The Whale will create the world’s most meaningful encounter between humans and whales.

OUR MISSION

Through magnificent experiences, new perspectives and close-up encounters, we will showcase the whales, awaken humans and protect the ocean.

Ambitious

We are ambitious by delivering spectacular experiences that exceed the expectations.

Through creativity, innovation, and exploring new frontiers, we push boundaries to create experiences that are both unique and unforgettable.

Responsible

We are responsible in everything we do by leading from the front to achieve the Sustainable Development Goals.

We take our social responsibility seriously and work continuously to minimize our environmental impact, ensure increased local value creation, and uphold high ethical standards to achieve the Sustainable Development Goals.

Committed

We are committed to being a voice for the whales, ocean, humans and the surroundings.

By sharing new knowledge, insights, and information on critical issues affecting both our future and that of nature, we aim to raise awareness about the importance of preserving the ocean. We strive to foster engagement and conscious attitudes among suppliers, partners, stakeholders, and guests.

Generous

We are generous by offering unique experiences, inviting cooperation and creating dialogue.

We facilitate active participation and engagement in conversations and activities, while promoting open dialogue, strengthening connections, and participating in and inviting both local and global collaboration.

Elliot Meier (8) from Sigerfjord in Sortland has been a The Whale ambassador since he was six years old. On Thursday, March 5, 2020, the young whale enthusiast met His Royal Highness Crown Prince Haakon in Fyrvika at Andenes.

Here is Elliot's message to the Crown Prince:

« In the ocean, everything is connected. When whales come up from the depths, they release a lot of poop. In the poop are nutrients that tiny organisms eat, fish eat the tiny organisms, and we eat the fish. They said that if we removed the whales, there would be more fish for humans. But instead, there was less fish, because without whale poop, there was less life in the ocean. We need to learn more about whales and the ocean because we know so little. Whales are wise and have been on Earth longer than us. I hope that His Royal Highness, the Crown Prince Regent, can tell everyone how important it is to learn more about the ocean before we do something stupid that ruins it for everyone. One day, the Crown Prince Regent will be King, and then the Crown Prince Regent will also be King for the animals in the ocean. Who would have thought poop was so important, right?»